Pseudo-branding isn't branding

I don't consider myself to be an expert on the topic of branding (either personal or professional), but last summer I dedicated time to exploring my brand by posting consistently on LinkedIn. 📝

🧩 I would share my experiences in previous internships and open up about what I planned to do that summer since everything was locked down and my extension internship at Deloitte had been rescinded

🧩 In my e-book (coming out June 8th!), I go into details explaining how I optimized my LinkedIn profile, started posting consistent content, and grew my following from ~300 to almost ~3,000!

When I initially sought out to build my brand last year, I was very specific about how I wanted my content to be perceived. Even if I was sharing something slightly vulnerable, there had to be a point, or a learning anecdote.

There's nothing wrong with this at all, but at some point it becomes overwhelming when you start thinking that everything you put out there has to be taken as a teaching moment. That's why posting on LinkedIn started feeling almost counterproductive.😲

⏱ For young professionals especially - we're growing, changing and evolving. We're learning ourselves and the environment around us. Maybe I don't know what I'm supposed to have learned from this particular thing that happened (or is happening) to me at this particular moment and that's 100% okay!

Maybe one day I'll look back (hindsight 20/20) and it will all make sense, or maybe it won't. Who knows.

⭐️ That's one of the reasons I started a blog. The pressure I was putting on myself to be some kind of pseudo-teacher for other students was exhausting and unnecessary. Because that's not even how I see myself behind closed doors.

And that's the thing about personal branding. If you don't believe it…if it's not true, then no one will believe it either.

I'm so glad I made a blog because it gives me the chance to be authentically me in every way that matters! 🙌🏾

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